PROJECT OVERVIEW:

I partnered with Whisskers Marketing, an award-winning agency with a global client base in Asia, the US, and Dubai, to oversee their South Asian clients' marketing needs.

• Led the implementation, management, and optimization of paid media campaigns on search engines and social media.

• Crafted visually appealing landing pages and creative assets, and developed strategic content plans.

• Created bespoke product pitches and crafted tailor-made marketing solutions for potential clients.

• Worked closely with clients to address their feedback and integrate solutions, leading to significant improvements in campaign results.

CHALLENGES:

• Each client required a unique approach due to their distinct industry requirements.

• Manage 10+ ad accounts while preparing biweekly reports and presentations,

• Coordinate between design and tech teams for timely delivery of materials.

STRATEGY:

• Designed bespoke marketing strategies tailored to each client’s industry and goals.

• Employed effective time management techniques and project management tools to handle multiple accounts.

• Maintained regular communication and alignment with design and tech teams for seamless operations.

• Utilized market research, competitor analysis, and AI tools for optimized ad campaigns and efficient resource allocation.

TOOLS:

• Google Ads for paid search and display ads

• Facebook/LinkedIn Ads Manager for highly targeted social media advertising

• Taboola for native advertising

• Google Analytics/Ahrefs for tracking web traffic, conversions, and user behaviour

• WordPress for landing page creation and content management

• Hubspot for social media scheduling and management

• Pipedrive/Knorish for lead management and selling online courses

• Mailchimp for email marketing

• ChatGpt/Gemini/Microsoft CoPilot for content generation

• Google Data Studio for creating custom, data-driven biweekly reports

WHISSKERS MARKETING

RESULTS:

Following were the consolidated results after 6 months:

• Social Media Growth: Boosted Instagram followers of macro-influencer by 40%.

• Revenue Increase: Enhanced lead generation for a healthcare company, resulting in a 20% increase in net revenue.

• Event Success: Sold 80% of music festival tickets within 4 months.

• Cost Reduction: Reduced ad spend wastage by 15% for the university, improving students satisfaction through streamlined processes.