PROJECT OVERVIEW:

DataRare Technologies is an e-commerce startup offering comprehensive account management services. From in-depth market research, competitive product pricing to SEO-optimized product listings and after-sales support, they aim to help brands launch successfully, boost visibility, and drive sales in an increasingly competitive digital market.

This Project's Key Goals:

• Successful Service Launches

• Building Brand Awareness

• Targeted Lead Generation

• Developing a Robust Social Media & Content Strategy

CHALLENGES:

DataRare Technologies' primary objective was to gain credibility and connect with potential clients in the USA.

Their key challenges were:

• Limited Paid Marketing Budget for Online Campaigns

• Insufficient Time for Developing Social Media Presence

• Absence of Audience Personas to Guide Marketing Strategy

STRATEGY:

I initiated the strategy by researching and engaging with potential clients on LinkedIn through InMail and sponsored messages. Simultaneously, ran email marketing campaigns to polish connections, while driving traffic to the website and social platforms to build trust and credibility.

The services I provided:

• Comprehensive Market Research

• Audience Segmentation & Targeting

• Keyword Research & SEO Implementation

• Lead Generation & Engagement Nurturing

• Logo Design & Branding

• Domain Registration & Hosting

• Custom Website Design & Development

• Social Media Content Creation & Posting (LinkedIn, Instagram, Facebook)

A. DATARARE TECHNOLOGIES

RESULTS:

The first quarter delivered strong results:

• Built LinkedIn followers from 0 to 400 organically

• Secured 35 high-quality leads within 3 months

• Successfully onboarded 4 clients

• Expanded our service offerings to more e-commerce platforms